Archive for June 2012

New copywriting service

A great concept or design needs copy to match. Poor copywriting can really let down all the effort that goes into creating an amazing spa concept. At Blue Spa we understand the importance of getting your message across in a way that is true to the vision for your spa.

We’ve introduced a new copywriting service based on combining our deep knowledge and understanding of the spa sector with finding just the right words to encapsulate the experience your clients can expect. We invest time and energy in finding just the right tone of voice to use consistently in communications about your spa. We write for impact and ambience so that the reader can easily understand what’s truly special about what your spa can offer.

European Spa Magazine

Blue Spa European Spa

I was asked to give some thoughts on the ever changing spa business and how spas can boost  profits. The attached article is a snap shot of our ideas.In turth it takes like most great things, lot’s of hard work, and to be bold in business.