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Archive for January 2013

Herb House is one of the UK’s most inspiring spas!

Fantastic news for Blue Spa & Leisure, one of our favourite spa projects to date, Herb House Spa at Limewood Hotel in Hampshire, is number 5 in the Professional Beauty Top 30 Inspirational Spas 2013 list. The list was voted for by industry professionals, so it really is an accolade both us and Herb House should feel very proud of. Well done everyone!

 

http://www.professionalbeauty.co.uk/page.cfm/Action=library/libID=3/libEntryID=716

In The News…

The Garage Design & Build

One of our most recent spa projects, The Garage in County Durham, has quite rightly been receiving some fantastic media attention. Here’s what Design & Build had to say about it.

A rose by any other name…

How do the likes of Orange, Apple and Amazon take such everyday words and transform their meaning in our minds? Obviously we realise that they are now huge power houses with oodles of advertising support behind them, but how do you start to think of a brand name with great potential when you don’t have millions to throw at a specialist agency?

These are certainly some of the questions that have been running around our heads back at the Spa Factory. We are on the hunt for a new brand name for an area of our business and we’ve been driven slightly doolally in the process. Not to mention there being a slight case of Tourette’s going around the office, as one or another of us blurts out a random word as a suggestion for our new brand! The process has been hard work, exiting, humorous and at times frustrating, but we’re getting there.

We’re looking for something that’s quirky, honest, gutsy, memorable, aspirational and true to our roots… it’s no simple task. If you think of something that ticks the boxes, drop us a line – there could be a goody bag in it for you!

How Facebook Search differs from Google Search

The internet is changing all the time and the Spa and Health Club industry must try to keep up with new ways to connect with it’s customers”says Jeremy Smith, Diector of Blue Spa.

A Spa manager told me the other day that her busness split is 60% word of mouth and 40% internet based – so what will the buiness split be in the next few years?

Last week Facebook launched their long awaited search product and while it will not rival Google in the short term it’s an interesting alternative. The best explanation of its differences & strengths are offered up by our friends at SearchEngineLand.