Step 1: Local area report

Commission our local areas report* that will contain the following:

  • Fitness Catchment Area mosaic report – this will show how many people are in the catchment area that we feel are in scope for health & fitness membership (i.e. where the majority of regular members will come from). It also gives us a breakdown by group & type, so we know what kind of people they are.
  • Competition Map showing all Fitness Gyms – this will show your potential site on a map with the catchment area around it. It will also show all other gyms & pools in the area, both private & public sector as well as anything in planning.
  • Estimate of Latent Demand for Fitness – based on the above, our supply and demand model will estimate how many fitness members we feel your site could achieve. This takes into account what the current competitors are offering and at what price point.
  • Wider potential Spa Catchment Area mosaic report – this gives the total population figure within a 1.5 hour drive time of the site. This is the potential ‘Day Spa’ catchment and gives an idea of numbers and levels of affluence.
  • Spa Catchment Area mosaic map – this map will show the larger spa catchment to give a visual representation of how far a 1.5 hour drive time stretches geographically. It will also show dots representing the population density by postcode which are shaded based on the dominant mosaic group in that area.

*Local area report available in the UK only.

Posted in: Feasibility Study